Oreo

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1/5

Childhood and Oreos go hand in hand. The cookie that we've all dunked and could never forget. Who knew a cookie could promote such polarized factions of devotees. Do you eat yours whole? Lick off the icing and forget that the cookie part ever existed? Sprinkle them into your favorite ice cream? There is no wrong answer as long as you're having fun.

For this project I was tasked with creating a campaign based solely on pushing the limits of non-traditional and out-of-home advertising. I decided on promoting the playfulness and child-like feelings that come with Oreos. In order to most effectively display this I found locations and situations that would typically be described as run-of-the-mill and tried to infuse an element of playfulness into them using Oreos.