Jarritos has been the king of soda in Mexico for quite some time. With their enormous variety of flavors, unique fizziness, and classic glass bottle style, they are a force to be reckoned with. They've made such great strides in their home country that their popularity has even seeped upward, stateside.
With this project I was tasked with creating a campaign for brand with little current American marketing. My team and I decided to focus on one of the main things that really sets Jarritos apart from a majority of American sodas - their use of real sugar. This went hand in hand with many of the other features of Jarritos, their fruit related flavors, their use of classic glass bottles. From this I was able to create a variety of images that really captured what we believed was the essence of Jarritos.