The HTC Vive has been pushing the boundaries of what gaming is since 2016. A virtual reality gaming headset, the Vive is king when it comes to precise and intricate tracking of things such as body position and facial movements. All of this allowing your living room to become a fantasy battlefield or a perilous mountain-top before your very eyes.
In order to capture the unprecedented realism of what these VR headsets offer, I decided that visually this campaign should integrate video game settings with real people interacting within them. I focused heavily on crafting copy that really captured the idea of what it would be like to be, quite literally, 'in the game'. All of this came together nicely to help demonstrate the big idea of 'feeling the unreal'.