FTD

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FTD (or Florists' Transworld Delivery) has been delivering fresh, professionally selected flowers and arrangements since 1910. A key focus of their business is getting customers' orders in their hands as quickly as possible - usually within a day - with the help of their network of florists and delivery personnel. Because when you need flowers, you need them fast.

 

With this campaign I tried to communicate FTD's speed with absolutely no copy, purely visuals. This set of guidelines lead me to create a series of ads in which the flowers are headed to their final destination in the quickest ways possible. The playful and surreal tone these images conjure is eye catching as well as easily connected to the main message, "we get you flowers, fast."