The Art Theater
The Champaign Art Theater is a (now defunct) movie theater dedicated to cult marathons, criterion collection favorites, indie award winners, and niche foreign flicks. A film fanatic's dream, it allowed those that are obsessed with all things cinema a place to indulge in it all.
For this project, I was tasked with creating an outdoor one-shot placement for a local Champaign-Urbana business. Upon deciding on the Champaign Art Theater I realized that the classic marquee style it possessed was one of the it's most visually defining traits short of discussing their movie lineup. Using a billboard equipped with extensions, I was able to create an image that would instantly be recognizable and enticing, allowing passers-by to know that if you want see something different on the silver screen, you know just where to go.